Blog
Words & SuchThis is where you’ll find the things I want you to know. I write reviews, opinions, best practices, personal experience reflections, advice, etc. I also call out those behaving badly at times because I just can’t help myself.
Stop Obsessing Over Competition: Why Your Unique Value Proposition is Your Real Superpower
Let's Talk About Your "Competition" (And Why They Don't Actually Exist) Quick check-in: How much mental real estate are your competitors taking up in your head? Are you stalking their social media? Obsessing over their pricing? Having mini panic attacks when they...
Stuck on Your Big Idea? Why Hiring Help Might Be the Game-Changer You Need
Ever wondered why you can’t seem to get your big idea or project finished? After 22+ years of supporting entrepreneurs, coaches, authors, and thought leaders, I've got a pretty good idea why. You see, I've been behind the scenes of countless online courses and...
Know the plan first
Recently I accepted a simple and straight forward project from a referred client. The project scope and steps were clear and simple so it was easy for me to quote the rate. When speaking with this new client about the project, my intuition was telling me to charge...
Facebook Marketing
Dear New Facebook Ex-friend, I thought I'd write you a quick note to explain what happened to our short-lived friendship. In a nutshell, it was all you. You chose to see me as an opportunity or a dollar sign rather than a person, and that violates my personal...
Having all the parts isn’t enough
When it comes to getting information on how to market your business online, there is a crap-ton (that's like a whole lot) of it available to you - for free - with just a simple Google search. Really. Try it and you'll see. You can find all the parts you need without...
Are you using social media correctly?
Using social media effectively isn't all about saying Look at me! Look at me! Look at me! Pick me, Pick me, Pick me! (picture an obnoxiously behaved little kid jumping up and down to be the chosen one - I picture that one little kid from the Polar Express movie). Or...