Do you have a website?
If so, how well is it doing its job? Do you know?
Your website isn’t just a piece of web real estate, a place on the internet where you’ve claimed an address; it has a defined purpose.
Its purpose is to
- represent you favorably (and ideally, accurately)
- connect your potential clients to you
- help your potential clients learn how you can make their life better
- make it easy for your potential clients to say “Yes!” to you
So when you consider those items as your website’s job function, how is it doing?
Where can it use some improvement so it can do a better job?
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