Blog
Words & SuchThis is where you’ll find the things I want you to know. I write reviews, opinions, best practices, personal experience reflections, advice, etc. I also call out those behaving badly at times because I just can’t help myself.
Know the plan first
Recently I accepted a simple and straight forward project from a referred client. The project scope and steps were clear and simple so it was easy for me to quote the rate. When speaking with this new client about the project, my intuition was telling me to charge...
Facebook Marketing
Dear New Facebook Ex-friend, I thought I'd write you a quick note to explain what happened to our short-lived friendship. In a nutshell, it was all you. You chose to see me as an opportunity or a dollar sign rather than a person, and that violates my personal...
My 3 Words For 2017
It's the first day of a brand new year. The optimist in me loves new beginnings, so I'm a little giddy this time of year. I feel exhilarated and hopeful when looking at the clean slate before us all. I know many people are all over the concept of making New Year's...
Having all the parts isn’t enough
When it comes to getting information on how to market your business online, there is a crap-ton (that's like a whole lot) of it available to you - for free - with just a simple Google search. Really. Try it and you'll see. You can find all the parts you need without...
Are you using social media correctly?
Using social media effectively isn't all about saying Look at me! Look at me! Look at me! Pick me, Pick me, Pick me! (picture an obnoxiously behaved little kid jumping up and down to be the chosen one - I picture that one little kid from the Polar Express movie). Or...
A word about minding your expenses
This has been a bit of a theme this week so I'm feeling it's time to address it. It's time to talk about minding your expenses. Here's the deal... Running a business involves receiving income AND paying expenses. You don't need an accounting degree to understand it at...